How to build successful company stores

How to build successful company stores

Promotional products company storeCompany stores are no longer the preserve of the very largest clients - they can be set up so quickly and affordably that you could almost build one for every client you have!

For them to work, you need to get your client to buy into the concept. Here are some of the main benefits you can sell them on.

Dedicated merchandise

Imagine walking into a store where every product had been personally selected for you, taking into account your likes, dislikes, budget and brand. That's the 'boutique' shopping experience that a good company store delivers.

Think about your client's needs and take any obviously inappropriate products off (multi-tools for kindergartens, pedometers for bike shops etc.). Then consult with your client to reduce the field further still.

Branded products

With Instant Virtual Sample technology, you can add your client's logo to every product on their company store, without needing to get a sample and take photographs. There's no need to waste time and money - you can put together a corporate program within minutes.

With Customer Focus company stores, it's as simple as uploading your client's logo into your site manager; it'll then be shown on the correct print area of every product.

Budget management

If your client has more than one office, or more than one person responsible for sourcing promotional products, there's a good chance that they would benefit from tighter controls over who can spend what and when.

Ordering from one website makes it easy for them! Just generate a detailed sales report from your website and email to your client, as often as required, to help them control their costs.

Multiple payment methods

When you're buying from a website with no relationship with the owner, you're expected to pay up front, in full, with a credit card. One of the great benefits of a company store is that you can offer your client multiple payment options, including on account, or payment on collection.

If you don't have a company credit card, being able to order on account means you can get what you need, when you need it. With privacy controls you can prevent unauthorized purchases, so everyone's happy!

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