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Customer Focus

Customer Focus has been a leader in promotional products tools & resources for decades. Our goal is to never stop leading the way in innovation, customer service and community. In our efforts to continuously drive change and shape the future of the promotional products industry, we are excited to unveil our transition to AIM UK

What This Means For You

Same great service

Although we have re-branded , your systems and services will stay the same.

Become an AIM member

Would you like to find out more about what it means to join the AIM group?

We have a new website

As part of the rebrand we have created a new website. Take a look now!

Our Goal

AIM Smarter Limited builds and provides the best tools in the promotional products industry and accelerates business success at every level.

AIM Comprehensive Benefits

A Full Lineup of Technology Tools

Gain access to our industry specific custom-built technology platform – an innovative game-changer that will drive efficiency and get your business online.

Dedicated Project Manager

Point of contact who ensures order accuracy and manages business needs including product sourcing, supplier relations, and project tracking.

VIP Incentive Program

Receive a cash-back incentive on sales when you order from our exclusive list of VIP Suppliers.

Access to AIM Art Services

Our a la carte art services include super fast logo & artwork vectorization & digitization by our skilled creative team at a significant industry discount.

Preferred Pricing

Get exclusive savings from AIM’s many suppliers and business partners.

Dedicated Tech Support

The help you need when you need it, from a dedicated support staff.

Frequently Asked Questions

The great news is that the catalogues are bigger and better than ever before, however due to the COVID-19 situation we’ve suffered some delays in the publication. That said, we’re almost there and we anticipate they will be with you later this month. As soon as we have a confirmed date, we will contact you to arrange a suitable delivery time and location, as we appreciate this may be different from your normal trading address.
We have rebranded, the system functionality remains unchanged it’s just a colour change to mirror our global brand. You should have received a welcome pack from the AIM Smarter team explaining the re-brand, if you haven’t, we can certainly get this resent.
No, in fact it’s very much the other way around, we purchased AIM in the US in 2019 but after witnessing first-hand the model that the US team provide and the amazing community that has been created out there we took the decision to bring the best of AIM to the UK – as there’s really nothing else as comprehensive as this on offer here.
Not at all, we have taken care of everything for you. However, you can certainly look at our new website and login to unlock loads of amazing content, marketing and advice along with your member benefits and supplier profiles so much more.
Yes, the billing information is the same. If anything changes, we will ensure we notify you beforehand.
Not at all, in fact we have now introduced the same pricing structure on the AIM Smarter system, so you can be a part of this amazing new community with more benefits for the same price.
The sale of AdProducts is unrelated to the launch of AIM. AdProducts was always operated as a separate business underneath the same parent company but the business did make the decision some time ago to sell AdProducts in order to lock in focus to the UK and US industry services. Rebranding to AIM means that we have a solid global strategy with streamlined focus to support the supply chain at every stage.
We are still very much a UK business; our parent company is Altitude Group PLC which is traded on the London Stock exchange and has been for many years. We have a sister company in the US which is where the new name and membership model originates from.
The group purchased AIM Smarter (formally AI Mastermind) in the US January 2019 and has since seen rapid growth in its membership base becoming the largest and fastest growing distributor network in the US, with over 2300 members to date. AIM Smarter offers a membership model that provides unrivalled benefits, resources and a true sense of community to both distributor members and preferred suppliers. Due to its success we made the decision to share this amazing offering with the UK.
To make this easy to update, review and preview we have carefully created suppliers’ profiles on our new aimsmarter.co.uk website “your AIM Hub”. Here you can search suppliers and see what member benefits they offer at a glance.

Questions? We're Here To Help

Reach out to us with your questions, comments or ideas and a representative will reach out to you as quickly as we can.